Who we are:
Fantashoes is a running shoe guide which intends to help runners find the right pair of shoes. We do this via detailed and wear-tested reviews, curated buyer’s guides, and personalized advice through email or discussions in the comments section.
Any questions, concerns, or requests for erasure of personal data should be directed at firstname.lastname@example.org
What personal data does Fantashoes collect, and we do we collect it:
The extent of your personal data will depend on your level of interaction with Fantashoes.com.
Cookies: If you’re visiting the website, cookies (software tokens) will be placed on your browser unless you choose to disable cookies.
Cookies are used for analytics and advertising purposes. For example, an analytics cookie helps us understand the usage pattern of the readers. This covers areas such as analyzing which content is more popular, estimated demographics, the device used to access Fantashoes, and which geographic location (country/city) the readers are from. This additional information allows Fantashoes to offer more relevant content to our users.
Fantashoes has advertising relationships with various third-party partners who place an advertising cookie on your browser. Broadly, advertising cookies serve two purposes.
In the case of certain advertisers, Fantashoes earns fees or commissions by referring readers to third-party retailers. This is related to the commercial links which are a part of Fantashoes’s content. Advertising cookies help track purchases and credit Fantashoes with referral fees on eligible purchases.
Cookies are not stored on Fantashoes’s servers and usually have a finite lifespan. First-party analytics and/or advertising cookies are served by the following third-party vendors:
Amazon (Amazon US affiliate program)
Amazon EU (Amazon UK affiliate program)
Amazon India (Amazon India affiliate program)
Conversant (previously Commission Junction or CJ)
Comments: If you choose to participate in discussions in the comments section of the website, then details like the content of the comment, your email and ip address will be retained. The email address helps send updates related to the discussions involving the reader’s comment. In certain cases, the user might voluntarily opt for regular updates to the comment thread. Retention of IP addresses helps us moderate user-generated content.
The information contained in the comments will be stored on Fantashoes’s servers. We do not use the comments for any purpose other than bettering our reviews or responding to the user.
User-submitted shoe reviews: Users may send Fantashoes their personal shoe review. The content of the review will be stored along with the ip address. The name, email, and media (images etc) are optional fields, but we will retain it if provided.
The information contained in the reviews will be stored on Fantashoes’s servers. We do not use the review for any purpose other than improving our content or responding to the user.
Emails: Users can get in touch with Fantashoes through the email (email@example.com) mentioned on the website. In such cases, we keep a record of the email from where the correspondence was sent. We do not use this detail for marketing purpose of any manner. Providing Fantashoes with email addresses does not lead to an automatic enrollment in newsletters.
Newsletters: Fantashoes allows users to subscribe to a periodical newsletter which sends updates on newly published content. The newsletter follows a double opt-in process.
The user first submits their email address in the box provided on the website, and is subsequently asked to reconfirm a subscription link sent to the mentioned email address.
Embedded content from other websites: Some of our content features media (such as Youtube videos) from third-party sources. Embedded content behaves in the same way as it the user has visited the other website.
Who we share your data with
Fantashoes uses the services of various analytics and advertising providers. Cookies are served by all the following third-party vendors.
Google Analytics: Fantashoes uses first-party cookie (Google Analytics) and third-party cookie (Doubleclick) to serve display ads targeting the user’s interests based on previous visits to Fantashoes; this feature is called re-marketing. Here’s a detailed description of the data Google collects:
Google Analytics collects first-party cookies, data related to the device/browser, IP address and on-site/app activities to measure and report statistics about user interactions on the websites and/or apps that use Google Analytics.
Fantashoes uses Google Analytics Advertising Features. Google advertising cookies are collected and used to enable features like Remarketing on the Google Display Network. These features are subject to the users’ Ads Settings, the Policy requirements for Google Analytics Advertising Features and Google’s EU User Consent policy, which requires customers to obtain consent for cookies where legally required—including consent for personalized ads. For more information about how Google uses advertising cookies, visit the Google Advertising Privacy FAQ.
Google Analytics uses IP addresses to derive the geolocation of a visitor, and to protect the service and provide security.
How to opt out of Google Analytics or interest-based advertising:
Users can opt-out of Google Analytics by visiting this link: https://tools.google.com/dlpage/gaoptout/
Users can opt-out of Google’s interest-based advertising through the ad settings page: http://www.google.com/settings/ads
Users can opt out of all interest-based advertising by visiting the Network Advertising Institute’s consumer opt-out page:
Amazon: We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites. Fantashoes is also a participant in the Amazon EU Associates Programme, an affiliate advertising programme designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.co.uk
Amazon collects automatic information about our visitors by placing cookies on the visitor’s browser. Some examples of data collected by Amazon are illustrated below.
To control your advertising preferences on Amazon, please visit this link: https://www.amazon.com/gp/dra/info/ref=hp_468496_advertisingpref2
Cloudflare: Cloudflare provides web optimization and security services that Fantashoes use to improve and protect its website, including a reverse proxy, pass-through security service, and a content distribution network. Cloudflare is a conduit for information controlled by Fantashoes.
Cloudflare collects End Users’ information when they visit Fantashoes. This information may include but is not limited to IP addresses, system configuration information, and other information about traffic to and from Fantashoes (collectively, “Log Data”). Cloudflare collects and uses Log Data to operate, maintain, and improve their Services in performance. For example, Log Data can help Cloudflare detect new threats, identify malicious third parties, and provide more robust security protection for Fantashoes.
Right to your data, erasure of personal data:
Cookies are not stored on Fantashoes’s servers. For access to other data provided by you to Fantashoes through means such as email consent, comments, or review submissions, you have the right to request a copy of your data. You also have the right of erasure of your personal data.
For data requests (data as defined in the paragraph above), please write to firstname.lastname@example.org
For data erasure requests (data as defined in the paragraph above), please write to email@example.com
All request will be processed within a period of thirty (30) calendar days, provided that the initial request contains the complete details required for data access or erasure.
If you have opted into receiving Fantashoes newsletters, you can opt out by clicking on the ‘unsubscribe’ link in the newsletter. We delete unsubscribed users once every thirty (30) days. In such cases, the email address of the user is permanently deleted.
The security or protection of your data:
Data transmission from and through the Fantashoesis protected by an SSL (Secure Socket Layer) connection. Fantashoes possesses a valid domain SSL certificate encrypts the data which you submit to Fantashoes.
All data is securely stored on Fantashoes’s servers and is protected by multiple layers of firewall and encrypted passwords. We have taken adequate safeguards to protect your personal data.
Any instance of high-risk data breach will be notified to all affected users within 72 hours of the occurence.
Fantashoes might get visitors of the third-party vendors and ad networks serving ads. The website might collect, use, store, and disclose browser data collected from visitors, including, where applicable, that third parties (including Skimlinks, Google, and other advertisers) may serve content and advertisements, collect personally unidentifiable information directly from visitors, and place or recognize cookies on visitors’ browsers
We will provide links to the appropriate vendor and ad network websites whenever applicable. It is to be assumed that all outbound links to retailers such as Zappos, Roadrunnersports, Jackrabbit, Footlocker, Holabirdsports, New Balance, Nike and other merchants are affiliate links. Fantashoes will make a commission on each sale the reader makes through these links on the website.
We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.
We are a participant in affiliate networks such as Commission junction, Rakuten linkshare, Avantlink and Skimlinks which help monetize these third party links. You can assume that any outbound link to a retailer has a commercial intent, and that Fantashoes will potentially profit from it.
If the visitor does not want this information collected and used by us for the disclosed internal purposes, the visitor is given an opportunity to ‘opt-out.’ Our visitors need to recognize, however, that under certain circumstances, if they select to ‘opt-out’ they may not be eligible for certain activities for which the personally identifiable information is needed. (For example, if a contest participant elects to ‘opt-out’ on permitting us to collect and use their personal information, we cannot contact them if they win without using such information.)
From time to time, Fantashoesmay update this privacy notice. We will notify you about material changes in the way we treat personally identifiable information by placing a notice on our site. We encourage you to periodically check back and review this policy so that you always will know what information we collect, how we use it, and to whom we disclose it. Your continued use of the Fantashoes website following the posting of any changes to these terms shall mean that you have accepted those changes.